"People want to go green, but they often don't know where to start or even what questions to ask," says Joey Shepp, founder of Green Maven. "Green Maven makes searching for all things green as easy as using Google. If you search for socks, you get organic socks. If you search for cars, you get hybrid cars. Our mission is to make it easy for mainstream to go green."
Recognized in TIME.com's Top Ten List of Best New Websites of 2006, Green Maven uses Google's recently released Co-op Search technology to make searching fast, easy, and relevant.
"Going green has never been easier than with Green Maven," reports Lee Ettleman, TIME.COM. "Editors at the site hand-pick web pages and news items related to the environmental movement—about everything from eco-friendly cities to organic socks—that can then be searched using the Google tool on the homepage or browsed through using a directory."
Launched in late 2006 by a team of Green MBA graduates, Green Maven has reached a total of 5,000 websites since its launch. GreenMaven was designed with Open Source software by the leading sustainable website development firm, Earthsite.net, developers of Urth.tv and GreenFestivals.org.
Visitors can search on GreenMaven.com, or they can take the green web with them by installing an easy browser plug-in. Businesses who want their sites included in the green search engine can submit their URLs to Green Maven's team of editors for approval.
GreenMaven.com is responding to a growing segment of the Internet community searching for news, products and services that match their environmental and social values. By making it easy to "go green", GreenMaven.com is making a green lifestyle available to everyone.