Maybe you saw the commercial before Thanksgiving with pleas from small business owners asking you to support us on Nov. 26? You're familiar with Black Friday (day after Thanksgiving) and Cyber Monday (dubbed this before everyone got the internet at home and on their phone because internet sales would spike tremendously when workers returned to the office on the Monday after Thanksgiving weekend). And now the new movement is Small Business Saturday. American Express started this promotion a few years ago to reward their card holders for using their AmEx cards in a small business on the Saturday after Thanksgiving. If they spend at least $25 (after registering their card and pledging their support) they will get $25 credit on their next statement. Although I am not an AmEx cardholder I support what the intention of this movement. And no matter how I pay for my purchases, I try to support other small businesses year round. As a solopreneur, I appreciate the support and attention to us "small fries". Here I am featured in a story for local news channel WTNH.
I got a few calls and new customers out of the press. And I hope people will continue to support in years to come. I truly believe small businesses are going to be the foundation for rebuilding America's economy.
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Showing posts with label recession. Show all posts
Showing posts with label recession. Show all posts
Tuesday, November 29, 2011
Saturday, December 26, 2009
Why I Started a Business in the Worst Recession since the Great Depression
These are questions from business journalist, David Zahn, to help him write his article about me for the Connecticut Post. I thought they may be helpful to another budding entrepreneur:
1. What was your "career" prior to starting the business? My employer wasn't thrilled when I started a family and it was evident that my days were numbered when I returned from maternity leave. GumdropSwap.com is quite a departure from my Design Production Manager at a furniture retailer. The failing economy late last year was the timely excuse for them to sever ties. I realize that running this business takes a culmination of all of my design, administrative, organizational and problem-solving skills. It's like I've been training for this job my whole life.
1. What was your "career" prior to starting the business? My employer wasn't thrilled when I started a family and it was evident that my days were numbered when I returned from maternity leave. GumdropSwap.com is quite a departure from my Design Production Manager at a furniture retailer. The failing economy late last year was the timely excuse for them to sever ties. I realize that running this business takes a culmination of all of my design, administrative, organizational and problem-solving skills. It's like I've been training for this job my whole life.
2009 in Review


I started GumdropSwap when I was laid off early in 2009. I was appalled to discover how many people throw away clothes in great condition. Especially when so many families are struggling financially. As a new mom, I know how fast children grow and the strain to keep up with the demand. I wanted to figure out a way for parents to get rid of the things their kids had outgrown and be able to get "new" clothes with minimal cost. I was also determined to have an eco-friendly business. It's an opportunity for them to save money while respecting our planet. I launched the website http://www.gumdropswap.com in September.
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