Monday, June 14, 2010


I love this company's mission. Similar to TerraCycle's but reclaiming the hard-to-recycle coated cardboard cartons for juice and milk. If you're looking for an stylish, eco-friendly, and affordable (ONLY $10?) wallet, buy this!

 (*copied from Milkmuny's Press Release)

The creative Portland start-up wants to spread awareness about the challenges of carton recyclability, raise funds for struggling non-profits and promote a new kind of ‘trashion’ statement all at once.

More than 510,000 tons of milk and juice cartons are generated every year in the United States, but sadly, less than .05% ever get recycled according to an EPA report of (MSW) Municipal Solid Waste). Paper cartons ARE recyclable, however, “because of the wax lining, are not universally recycled. Each locality is different, depending on their recycling process capability”, says the (NRC) National Recycling Coalition.
That’s what got the Portland based industrial designer, John Schreiber, thinking and how was created. The first two initial lines of wallets, in 22 styles (from the reclaimed cartons of recognizable brands of both dairy and juice manufacturers) are available online and at specialty retailers. Milkmuny is already designing other lines of recycled products, as well, to be released by the summer of 09.

“There is considerably talk these days about ‘green’ design but the vast majority of design, both graphic and industrial, is still about promoting consumption”, says John, who is also Milkmuny’s founder and creative principle. “It’s ironic that we continue to dispose of existing products and materials like computers or radios in order to purchase ‘greener’ ones. I wanted to challenge traditional design thinking and create a mass produced product that didn’t expend more energy to create or require more resources to produce but was also aesthetically pleasing and uncompromisingly functional. It’s a amazing idea to think that on one hand; here is this ubiquitous but seemingly inconsequential carton so routinely discarded and yet on the other, something that with a little creativity, has the potential to raise money for schools, be an example of innovation in design and reusability – and even create jobs.

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