Thursday, July 8, 2010

Big & Bold!

If you want a product to be seen by millions of people walking or driving where would you put it? Let's limit it to America. Did you think Times Square in New York City? Well, it's one of the world's highest trafficked areas and is an overload for the senses. I wonder with all those flashing lights and video screens, how much information is really being absorbed? Our brain naturally filters a great deal of the information we get bombarded with every day. If it didn't, our brains would probably explode trying to digest it all. So, I wonder what the response will be to this billboard in Times Square? It features some women from IPM Model Management in Carmen Marc Valvo swimsuits. Six curvaceous women, the antithesis of what most media outlets portray as beautiful. Full, fleshy arms, thighs, and hips. Confident and tastefully displayed. Let's see if anyone's idea of "beauty" is reconsidered. I sure hope so.

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